Brand

The mark: a flag that's a switch

A flagpole whose flag is a toggle switch, switched on. A feature flag is exactly that: a switch you raise on a release, and Flagger.gg is where your agents flip it. The pole is neutral, the switch is green because green means on, and the knob is a cut-out, so it always shows the background behind it.

Lockups

The mark with the name, set in Inter Medium and converted to outlines. Use these files instead of typing "Flagger.gg" next to the mark.

Palette

Night, Mist and On carry the brand. When a form asks for one brand color, use On, #3DDC97. On light backgrounds the switch turns Deep and green text turns Ink green, because the bright green is too light there.

Contrast (WCAG 2.2)

AA needs 4.5:1 for body text, and 3:1 for large text and for graphics such as the mark.

Type

Inter, free under the SIL Open Font License. Medium (500) for headings, buttons and the wordmark, with tight tracking: -0.02em for the wordmark and about -0.035em for big headlines. Regular (400) for body text. Code and flag keys use the system monospace.

Write the name "Flagger.gg": a capital F, the rest lowercase, always with ".gg". Code keeps its lowercase names: the flagger CLI, @flaggergg/node and flagger.gg/go.

Clear space

Keep empty space around the mark at least as tall as the switch, about half the mark's height. Around a lockup, keep at least the height of the capital F.

Minimum size

• Mark: 16 px tall on screen, 6 mm in print.
• Below 24 px, use the pixel-tuned icons (icon-16.svg, icon-32.svg and the favicons). They have a heavier pole, a flag flush on the pole and, at 16 px, a square knob.
• Horizontal lockup: 24 px tall. Stacked lockup: 64 px tall.

Do's and don'ts

Downloads

flagger-brand-kit.zip has everything below plus the brand sheet, README.txt.